Jack Swagger. When one hears the name, they instantly think one of two things. One, 'GOT SWAG?'(*1) or two, 'I'm sorry, who?' Alright, there is a fair few who do know who he is, but for those who don't, allow me to refresh your memory.
Jack Swagger is the current WWE United States champion, a title he won from Zack Ryder(*2) about a month ago. Pre-US title win, he's been floundering in the mid-card scene for quite a while, doing little more than serve as backup to Dolph Ziggler and, to an extent, Vickie Guerrero. Look back further, and it'll surprise you that - hold on to something solid here - Swagger used to be the World Heavyweight champion. Yes, that big shiny block of gold used to be around Mr. Swaggles's waist. It's okay to feel surprised, not many people remember. He had a pretty forgettable run.
Pictured: Jack Swagger, desperately searching for a fan. He will be searching for a while.
And now, post-US title win, he's... pretty much doing the same thing. Only difference is now he has a shiny belt. So, to recap: Flounders in mid-card, wins world title, flounders in high-card, loses world title, flounders in mid-card for the next year or so. Not a very good track record.
This leads us to our two questions.
Pictured: Jack Swagger, assaulting a hapless John Cena with the dreaded 'Ankle Massager.' Do not try this at home.
One: What do you think of Jack Swagger, as a whole? Is he ultimately deserving of the US title?
And, two: How would you go about booking Swagger's US title run from here on in? How would you build up credibility, who would you offer as challengers for his title, etc?
-=-=-=-*1 - I hearby nominate 'GOT SWAG' to be Jack Swaggers catchphrase. It'll be on T-shirts, coffee mugs, plush dolls, beach towels, condoms, everything! Are you seriously telling me you wouldn't buy a lamp with 'GOT SWAG' inscripted on the shade?!?
*2 - Some guy who runs an internet show and now gets attacked on a regular basis.