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According to this week's Wrestling Observer Newsletter, due to sagging PPV buyrates and the continued competition from UFC, the WWE, beginning with Backlash, will be abandoning the "brand exclusive" PPV concept. The 10 shows currently offered as "single-brand" shows will still be featured as "b" level shows, but will involve performers from all brands, and thus will feature build on all 3 TV shows.
The hope is with all brands featured it will get staggeringly low PPV buyrates back up. There is however the concern that some talent will get disgruntled as with all three brands featured on each PPV in one form or another, that several low and midcard performers will no longer be collecting the PPV checks they once did.
I can see where they are coming from with this idea, but having Cena appear on a couple of Smackdown shows didn't seem to make a lick of difference in their buyrates, and the "main event" dominated build for No Way Out left way too many guys out in the cold.
I guess only time will tell.
PS-It should be noted that there are absolutely no plans to end the split at this time, and it's simply a tactic to try to salvage a collapsing PPV market.
Interesting.
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i remmeber in the old days they did this and had just one champion, he went to each show while everyone else actaully stayed on their own show. i liked it when that went down
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Re: WWE PPV's Are Changing.
Lol, if these are "B" grade shows (as it says) can we please be charged a "B" grade price for buying them?
As for the brand split, it's totally dead in the water now anyway. Guys are just mooching over to each others shows all the time, they're not even making the pretence of contracts ending anymore.
This is how it was when the brand split first started. The wrestlers would be seperate on TV, but would compete together on PPV.
Hopefully this leads to ending the brand split all-together.
yea those were the good times yea hopefully they end all of this brand split bull shit because there a lot of possibilities when you have all wrestlers on one show. But the only down side is that when you do that there are only 6 or 7 belts at a time not giving good superstars a chance to shine.
Didn't they say a couple of months ago that they were only going to mention one or two matches per PPV and then let the rest just happen? In my mind that would lose them a ton of buy rates (unless the matches were the best ever).
Lol, if these are "B" grade shows (as it says) can we please be charged a "B" grade price for buying them?
As for the brand split, it's totally dead in the water now anyway. Guys are just mooching over to each others shows all the time, they're not even making the pretence of contracts ending anymore.
You know full well that if they were to charge a different price for these PPV's than the big 4, all they'd do is keep the prices of the B shows the same, and up the price of the others.
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