In yesterday's edition of the
Hollywood Reporter there was a story discussing how the USA network is looking to implement a re-branding strategy by next June. The article stated that USA is looking to acquire the NFL packages from both ABC and ESPN as well as attempting to reacquire the rights to WWE’s RAW program. Of course, the WWE is delighted that this has come about since they will now be able to market their cable TV programs and Spike will now have bidding competition which should help the WWE get a better deal with which ever network they decide to go with.