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We got the following memo from a reader who told us that he works in the cable industry. According to the memo, WWE will do one less PPV show next year but raise the base price for each regular (non-WrestleMania) show to $44.95, one would think to make up for the missing revenue of the deleted show. At a time when buyrates are dropping, a price increase doesn't sound like the brightest idea to me. Anyway, here's the memo as we received it.
***
As part of our ongoing efforts to maximize the WWE pay-per-view business, we have made several changes to our branding strategy in 2009. A key priority was to rename and retheme several of our events to better describe those pay-per-views and to build interest for our fans through new “hooks” and stronger themes.
In contemplating the future of the pay-per-view business, we would like to make you aware of two important changes we are making to our pay-per-view strategy in 2010.
1. WWE will increase the suggested retail price of its pay-per-view events (excluding WrestleMania), by $5.00, to $44.95. This change in the SRP shall become effective commencing with Royal Rumble, which will be held on January 31, 2010. This will be the first price increase for non-WrestleMania events since 2006. Please note that the SRP for WrestleMania will remain $54.95.
2. WWE is eliminating one of our June pay-per-view events therefore reducing the number of pay-per-view events in 2010 to 13 events. Please find the preliminary 2010 WWE pay-per-view event schedule below and attached.
EVENT
DATE
LOCATION
ARENA
Royal Rumble
Sunday, January, 31, 2010
Atlanta, GA
Philips Arena
Elimination Chamber
Sunday, February 21, 2010
St. Louis, MO
Scottrade Center
WrestleMania XXVI
Sunday, March 28, 2010
Phoenix, AZ
University of Phoenix
Backlash
Sunday, April 25, 2010
Baltimore, MD
1st Mariner Arena
Extreme Rules
Sunday, May 23, 2010
Oakland, CA
TBD
WWE The Bash
Sunday, June 20, 2010
TBD
TBD
TBD
Sunday, July 18, 2010
Kansas City, MO
Sprint Center
SummerSlam
Sunday, August 15, 2010
Los Angeles, CA
Staples Center
Night of Champions
Sunday, September 19, 2010
Chicago, IL
Allstate Arena
Hell in the Cell
Sunday, October 3, 2010
Dallas, TX
American Airlines Center
WWE Bragging Rights
Sunday, October 24, 2010
Minneapolis, MN
Target Center
Survivor Series
Sunday, November 21, 2010
Miami, FL
American Airlines Arena
WWE TLC: Tables, Ladders & Chairs
Sunday, December 19, 2010
Houston, TX
Toyota Center
The strategy of reducing our pay-per-view calendar to one event per month (except for October) achieves both creative and business objectives for WWE. It allows us to better develop compelling storylines and arcs in order to motivate our fans to purchase more pay-per-views. This change also allows for increased marketing windows for each event, during which we can more effectively communicate our sales message.
pwinsider
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God, PPV's are so expensive. I thought thirty-five dollars was expensive when I was last buying PPV's in 2005. Why would anyone buy a PPV anymore? Wait a month and it's on DVD for twenty dollars.
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Becuz it is LIVE and if you wanna keep up then you have to watch it LIVE!! How can u wait a month if on monday Raw they talk aboot what happened last sunday? I'm happy in Holland the Pay-To-View system failed. Anyways I noticed how many names actually changed there's only like 4 oldies around: wrestlemania, royal rumble, survivor series and oh yeah Backlash. Wow!
Becuz it is LIVE and if you wanna keep up then you have to watch it LIVE!! How can u wait a month if on monday Raw they talk aboot what happened last sunday? I'm happy in Holland the Pay-To-View system failed. Anyways I noticed how many names actually changed there's only like 4 oldies around: wrestlemania, royal rumble, survivor series and oh yeah Backlash. Wow!
What about Summerslam and Night Of Champions?
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If someone were to buy every single PPV for the year it looks like it would cost them rougly $600 for the entire year. No wonder people stream.
Not to bad in the UK i guess around £130 for 9 ppv's £15 each PPV. I don't blame you guys in the US for streaming the PPV's on a montly basis though $600 is a hell of a lot of money.
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