EA Games CEO Claims Their Games Are "Boring"

Twist of Lemon · 07-10-2007, 03:20 AM

Quote:

http://news.yahoo.com/s/nm/20070708/...5PZASTHPgjtBAF

NEW YORK (Reuters) - Most video games are "boring" or too complicated, and game makers need to do more to appeal to casual players, according to the head of the world's largest video game publisher, Electronic Arts Inc. (Nasdaq:ERTS - news).

"We're boring people to death and making games that are harder and harder to play," EA Chief Executive John Riccitiello told the Wall Street Journal in a story posted on its Web site on Sunday.

Riccitiello became CEO at EA in April in his return to the game maker. EA's former chief operating officer had left the company in 2004 to help found Elevation Partners, a media and entertainment buyout firm.

The video game executive criticized the industry for rolling out sequels to new games that add little from the previous version.

"For the most part, the industry has been rinse-and-repeat," he was quoted as saying. "There's been lots of product that looked like last year's product, that looked a lot like the year before."

The comments were made as the $30 billion video game industry prepares for its annual gathering, the Electronic Entertainment Expo, or E3, in Santa Monica, California. Anticipation is running high that cheaper hardware and a host of keenly awaited new games will fuel the strongest sales in years.

Lol aint that the truth

Guardian Devil · 07-10-2007, 10:40 AM

Mr. Pot, I'd like you to meet Mr. Kettle.

WackoJako · 07-10-2007, 08:58 PM

Madden is still a fun game. I don't see the need to bash it. true it's first attempt at next-gen wasn't the best but it isn't bad. They seem to be dead set on overhauling it this year and it sounds pretty sweet. Only time will tell, but I feel Madden should prove to pretty good this year. They're doing the same with Live, however I feel there's no saving that game.

CrasH - X · 07-10-2007, 10:44 PM

Funny cuz I looked at this thread and Gilbert Arenas showed up on TheScore Branded talking about how last years NBA '07 was bad, and this year they have it done over with way more features .. including hot zones .. good stuff .

Griff0rd · 07-12-2007, 11:33 AM

I think a lot of the issue is picking up a game and being able to play it for the first time. I'll be honest if I had never played Madden and tried to pick it up and play, I'd be lost. I know everything you need to know to be considered "good" at it, but for the casual gamer, this isn't the case. We need more alternatives to this for casual and hardcore gamers alike... While staying in the football category for example sake... someone who was new to gaming would find much more love for a game like Super Tecmo Bowl, and that would still appeal to the more hardcore gamers as well. That is what the indutry was losing site of Pre-Wii

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EA Games CEO Claims Their Games Are "Boring"

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