PS3 dropping price $100, go pick up yours today.

Brother Winters

**SAN FRANCISCO, California (Reuters) -- Sony has cut the price of the PlayStation 3 by $100, or 17 percent, in the United States, a move that should boost the video game console's lackluster sales.


Starting Monday, the current PS3 60 gigabyte model will cost $499 -- a $100 price drop.

The PlayStation 3, which includes a 60-gigabyte hard drive and a Blu-ray high-definition DVD player, will now cost $500, or $20 more than the most expensive version of Microsoft's Xbox 360.

The PS3 still costs twice that of Nintendo's Wii console, whose $250 price and motion-sensing controller have made it a best-seller despite its lack of cutting-edge graphics and hard disk.

"Our initial expectation is that sales should double at a minimum," Jack Tretton, chief executive of Sony Computer Entertainment America, said in an interview.

"We've gotten our production issues behind us on the PlayStation 3, reaching a position to pass on the savings to consumers, and our attitude is the sooner the better."

The price drop Monday was widely anticipated by industry analysts despite Sony President Ryoji Chubachi telling Reuters last week that the company had no immediate plans for one.

Wedbush Morgan analyst Michael Pachter said Sony's price reduction would not double sales but may boost them by 50 percent to about 120,000 units a month.

"The greater significance is that Sony is signaling to the market that we're coming down the cost curve pretty fast in making this thing. It's a pretty consumer-friendly move," Pachter said.

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Sony's move comes two days before the start of the video game industry's annual E3 trade show in Santa Monica, California, where some expect Microsoft to respond with its first price cuts on the Xbox 360.

Nintendo, whose Wii is selling so well that it is still hard to find in stores eight months after its launch, is not expected to budge on pricing.

The Xbox 360 and Wii have outsold the PS3 by several times in the crucial U.S. market, leaving Sony, whose PlayStation 2 dominated the last console generation, in the unfamiliar position of playing catch up.

Sony is counting on the price cut to help it significantly grow sales of the PS3 ahead of the crucial holiday shopping season that accounts for most of the annual sales of highly profitable gaming software.

Sony is also introducing a new version of the PS3 featuring an 80-gigabyte hard drive and a copy of "Motorstorm," an off-road racing game that has already sold a million copies.

The new model will sell for $600 and is aimed at gamers who expect to download a lot of games and other content from Sony's burgeoning online network.

Sony also hopes the PS3 will win some converts following Microsoft's admission last week that the failure rate of its Xbox 360 console had been unacceptably high, forcing it to book $1 billion in repair costs.

"We're especially proud of the fact that the PlayStation 3 has the lowest failure rate of any PlayStation product. It's absolutely the gold standard," Tretton said.

** taken from cnn.com (http://www.cnn.com/2007/TECH/07/09/s...eut/index.html)

You know, I could probably sue this whole corporation right now for sexual harassment. You're only making me refill the napkin holders because of my firmly held beliefs on the subject of a$$ to mouth.

Blitzkrieg

That's the fuck I'm talking about. Keep dropping bitches.. I'll have one by the time the good games (Metal Gear) come out..

Brother Winters

Right, GTA for PS3 due out October. Maybe another drop before Christmas?

You know, I could probably sue this whole corporation right now for sexual harassment. You're only making me refill the napkin holders because of my firmly held beliefs on the subject of a$$ to mouth.

Blitzkrieg

That'd be nice. I alreay have the 360 though, I'm not sure how many games PS3 is gonna have that are must buys.. you do get the blu-ray though

The Phantom

... and blu-ray is the future!

Brother Winters

That is how I sold my woman on it... "but baby if a blue-ray player is $600 anyways, why don't we just get the PS3."

You know, I could probably sue this whole corporation right now for sexual harassment. You're only making me refill the napkin holders because of my firmly held beliefs on the subject of a$$ to mouth.

Dmac

The only games that really appeal to me for the PS3 are the legendary Tekken games, Metal Gear Solid 4 and GTA. However that isn't enough to make me want one.

Twist of lEMOn

Considering GTA IV gets exclusive stuff for the XBOX 360 and none for the PS3 lol I don't think buying a Ps3 for GTA is warrented

Dr. Giganto

They were stupid for making it cost $600 in the first place.

Good luck catching up, SONY. Digging yourself into a giant hole relative to your competition is always a smart business decision

WackoJako

Good. I'd probably pick one of the 20 GB ones up if they were going for 399.99 However 500 is still too much money IMO.