Tooey

Now, I am not the biggest fan of Total Non Stop Action as I do not watch the product as much as I use to if it were still the 2003/2004 product. But why don't I watch thee TNA!? They gots Joe, Sabin, Shelley, Daniels, STINGZ!?~....Whoopie doo? Usually I would care for such a stacked roster, but not at this time. What is my problem? Nothing. It's their problem! TNA cannot market correctly at all.

Every time I change to see what is going on, it's all the same. How so? It's Tenay and Don West hyping up the main event like it's God in a Dennys, or Jesus joining the presidential election. But isn't that good? No, you can hype it up to a certain extent but not to the point where it will make the viewers not want to watch it. Also, they try to make each episode of IMPACT! better than the week before, but with the type of booking going on as of late...it certainly won't help. But, that's just my opinion.

in 2004, TNA knew it's market. It was the alternative to WWE. It was innovative, it had the X division and we saw stuff we had never seen before unless we watched the Indies. We saw people like Chris Sabin, AJ Styles, Samoa Joe, Christopher Daniels, Alex Shelley, Austin Aries and even Roderick Strong and they always put on great matches. Now I ask myself...Where has that market gone? They have completely buried what has made them them and turned the division into a horrible attempt of humor.

Now, I'm going to use the recent rating news as an example. TNA were not glad with the ratings they received for IMPACT! after Samoa Joe's win and LockDown. Now, I'm sure most of us would care if this were 2004-2005. But, they completely market him wrong. First of all, he wasn't even wrestling. I'm glad they tried to target the MMA market but still...we're wrestling fans, give us that. Second of all, the storyline leading up to the title win could have been so much better and not have be to revolved around Money. Just have Joe go out there and kick ass like he use to, and give him the title shot..

...I'll stop. I can go on and on.

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KenTheKiller

That has plagued TNA for quite some time. Aside from their booking, their form of marketing and advertisement just hasn't worked. With bad booking, they should at least me able to advertise well.

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Damo

I think you are on the right gtracks but some of your points are just plain incorrect.

In 2004 it was much easier for TNA to aim at a certain demographic, because they were smaller, and were not expected to reach as many people as they are today.

Nowadays TNA has a primetime slot on a Network. That means they really ar expected to reach a far wider audience. Unfortunatley for them that means they need to focus on more than one thing. Sure hardcore wrestling will give them some of the audience, soap opera storylines will give them some more, add some audience who wants to see stunts and the remaining few who want wrestling. But that broadening is really difficult to do.

I think the climate for people watching a weekly wrestling TV show is fairly small. If the situation is not there people simply will not watch. I mean ask yourself if you watch wrestling on TV every week? Most big-time wrestling fasn don't even tune in every week, they read the results on the internet or watch a stream of it because its more convenient and you don't have to deal with the ads.

As far as reaching a market goes, TNA tries to differentiate themselves but they don't make enough of their differences. They brought in Pac Man for publicity yet gained nothing out of it. They need to find ways of reaching people. The content is there but no one knows about it I guess. The flying a plane over the Citrus Bowl was the right idea of cheap, yet effective advertising but they pulled out of it and have a good idea like that once every six months. They need to be pulling that kind of crap every single month if they want to get new people interested.