Top 10 PPV Buyrates 2008

JadedX · 12-13-2008, 04:58 PM

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Top 10 North American PPV buy rates, 2008
1. Boxing: Oscar De La Hoya vs. Manny Pacquiao, Dec. 6, 1,250,000
2. UFC: Brock Lesnar vs. Randy Couture, Nov. 15, 1,010,000
3. Wrestling: WrestleMania, Floyd Mayweather Jr. vs. Paul “Big Show” Wight, March 30, 670,000
4. UFC: Georges St. Pierre vs. Jon Fitch/Lesnar vs. Heath Herring, Aug. 9, 625,000
5. UFC: Lesnar vs. Frank Mir, Feb. 2, 600,000
6. UFC: Quinton Jackson vs. Forrest Griffin, July 5, 540,000
7. UFC: St. Pierre vs. Matt Serra, April 19, 530,000
8. Boxing: Felix Trinidad vs. Roy Jones Jr., Jan. 19, 500,000
9. UFC: Chuck Liddell vs. Rashad Evans, Sept. 6, 480,000
10. UFC: B.J. Penn vs. Sean Sherk/Tito Ortiz vs. Lyoto Machida, May 24, 475,000

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It’s been a crazy year for the pay-per-view business.

The three biggest pay-per-views in mixed martial arts were headlined by someone who had never even fought for the UFC before 2007, Brock Lesnar, and gained most of his fame as a pro wrestler, although he never pro wrestled during the year.

But when the dust settled on an unusual year, the biggest news of 2008 was the emergence of Lesnar as the year’s pay-per-view king. Lesnar’s 2.2 million buys over three fights made him the most-watched PPV fighter in 2008. His total was the second highest total in UFC history, trailing only Tito Ortiz, who did 2.25 million in headlining three events in 2006.

Lesnar, a former NCAA wrestling champion who had only one mixed martial arts fight before signing with UFC at the end of 2007, drew an estimate 1,010,000 buys for his heavyweight title win over Randy Couture at UFC 91 on Nov. 15. He also drew in the 600,000 buy range for both a February loss to Frank Mir and an August match with Heath Herring (which was part of a double headline event that also included Georges St. Pierre vs. Jon Fitch for the welterweight title), which were the fourth and fifth biggest PPV totals of the year.

Lesnar’s fights brought a new audience to UFC broadcasts, with company officials estimating close to half of the audience for his debut fight had never purchased a UFC event before.

The new heavyweight champion’s impact also gives the UFC a shot at having the biggest business year in the history of pay-per-view sports.
With one event left on the calendar, the Dec. 27 UFC 92 event from Las Vegas, the company is estimated at selling 5,315,000 pay-per-view orders totaling $237.9 million, already handily beating their marks in the $220-225 million range of 2006 and 2007.

With 12 pay-per-view events in 2008, UFC has a good shot at breaking the all-time record for pay-per-view revenue set by any organization during a calendar year. The World Wrestling Federation, now known as World Wrestling Entertainment, did approximately $260 million on pay-per-view during its heyday fueled headliners by “Stone Cold” Steve Austin and Dwayne “The Rock” Johnson, in 2001. Boxing’s biggest year was 2007, with HBO estimating $255 million on eight shows, carried by the Oscar De La Hoya vs. Floyd Mayweather Jr., fight, which drew pay-per-view’s all-time record of 2.4 million buys.

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Dave Meltzer is quite possibly my favorite sports writer.

I do suggest checking out the full article, as it's a very, very good read. And interesting, to say the least. I only post part of it, and highlighted certain areas of it, the areas which I felt was deserving to be highlighted.

Top 10 PPV Buyrates 2008

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