This is a discussion on UFC Sends Tito Ortiz "Cease and Desist" Order within the MMA - Mixed Martial Arts forums, part of the Sports Forums category; ...
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MMAPayout.com has learned that Tito Ortiz was recently served a cease and desist request from the UFC. The subject of the complaint was the cover of Ortiz's recently released autobiography, entitled This is Going to Hurt. The book's cover features Ortiz wearing the UFC Light Heavyweight Title is intellectual property of the UFC. As such, its use in promotional materials requires the company's approval per the terms of its standard contract.
Per the Zuffa standard contract, this is an open and shut case:
Unless Fighter receives prior written approval from ZUFFA, Fighter shall not utilize any of ZUFFA’s intellectual property rights, including, but not limited to, the names and marks “Ultimate Fighting Championship,” the “Octagon,” “Ultimate Fighting,” “Ultimate Fighter,” and any logos, pictures or other representations of ZUFFA’s intellectual property. Without limiting the scope of this prohibition, Fighter expressly agrees to not use an UFC championship belt without the prior written approval of ZUFFA, and further agrees that any such belt he obtains is on loan and will at all times remain the property of ZUFFA. Upon ZUFFA’s written request, the belt must be returned within forty-eight (48) hours to ZUFFA.
Ouch. That is going to cost some money now that all the covers have been printed...
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