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There is a lot of unhappiness among fighters within UFC regarding UFC’s decision to charge a rights fee to sponsors of fighters.
The UFC is now charging prospective sponsors a $100,000 fee for the right to sponsor fighters that appear on UFC broadcasts for a six month period. This eliminates all the small-time sponsors because they may be able to pay $1,000 to a fighter but they aren’t paying $100,000 to UFC for the right to pay $1,000 to a fighter. The ones hurt the worst are the low-end guys who are struggling to make it on prelim money contracts. It also lessens the amount of money going to the fighters, because the $200,000 per year going to UFC as a licensing fee means perhaps $200,000, but certainly significantly less, going directly to the fighters.
UFC fighters in some cases earn more money through outside sponsorship than their UFC pay, although one manager estimated that for all but the top fighters, it would probably average about 40% of their income from a fight is coming from sponsors. But this is going to cut it back heavily, and with the exception of the top fighters, most in UFC are struggling, and even those who aren’t for the most part are going to have short-lived careers and many are going to have significant medical bills after their careers are over.
The UFC mentality is that these companies are getting exposure on their broadcasts that go world wide for the relatively very little money paid to fighters.
Fighter sponsorship revenue already took a hit in October when the economy went bad, and this will be a second major hit, and there really isn’t much complaining that can be done because the top guys are generally well taken care of and the bottom guys can be replaced without fans caring much.
In addition, the UFC legal department sent out letters that listed online poker sponsors such as Full Tilt Poker, Ultimate Bet and Party Poker, and other companies such as Dethrone, Hayabusa Fight Wear, One More Round and Rolling Stone as sponsors that are no longer allowed on UFC broadcasts according to a story on FiveOuncesofPain.com and confirmed to us independently.
The idea is the big sponsors, if they are paying a premium fee to UFC, are less likely to sponsor non-UFC fighters, nor continue to sponsor fighters as they leave UFC, and instead would sponsor current UFC fighters.
However, with UFC being the only company to institute this policy, it would make Strikeforce a more lucrative option because fewer name fighters will be able to get sponsorships from companies not willing to pay the $100,000 fee, and if Strikeforce gets CBS, a CBS broadcast is more exposure for the brand name than anything UFC can provide. It’s a big deal, because it is an attempt by UFC to be more like WWE and less like boxing, in the sense of fully controlling everything on its television.
According to one agent, UFC has also made it clear that any fighter who appears in the EA Sports MMA video game will never be used in UFC. You know how that goes. Never usually means not for a long time, because they’ve taken back Tito Ortiz, Randy Couture and B.J. Penn (who sued the company), but they are trying to scare the top independent fighters out of the EA game.
It’s believed that every top fighter in Strikeforce and Affliction has been approached by EA. Couture, Fedor Emelianenko, Frank Shamrock and Gina Carano are believed to be the top names in the EA game, although none have been confirmed by EA. Couture and Carano already did a video game for EA, which was a deal done by Couture when he was at odds with UFC, and is why Couture was not in the UFC Undisputed game.
Some news about fighter sponsorships in the UFC from Meltzer. Hopefully it isn't true, or the UFC is seriously screwing over a lot of their fighters. They already have a lot of fighters making under $5k per fight, who count on sponsors to make it work. But most of these fighters are getting big name sponsors paying them major money per fight at this point. So now these small sponsors paying fighters maybe $1k per fight are supposed to pay the $100k for that right? Ain't going to happen.
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