Great matches in wrestling are made by different conponents for different people.
Some people think a great story/build will make a great match, because it gives the wrestlers something to tell in the ring, it maps the match out for them in a sense and creates a great crowd. Prime Example Austin Mcmahon
Others would say a hot crowd. If a TV crowd is insanely into a match and the match is average that match comes across as great, as electricity from a live crowd really builds the aura. Prime Example HBK Undertaker
Its argued whats done in the ring makes the match. When two wrestlers cleanly hit moves, are crisp, on point, and shoing sound competance in exercution many say that match is a success. Prime Example A good X Division Match, or Shelton Benjimen John Morrison
Finally its argued the story told. Selling and pacing to convey an idea to an audiance, an idea of an underdog, and unstopable heal, a baby face in peril etc. when done correctly make the match successful because it achieves the purpose. When selling an pacing for a match is right then that match is doing what ever its job may be, the idea to get to the audiance, so it is a great match. Prime Example- Big Show John Cena Smackdown match in March
Now I know all of these components are all very important. It may be unfair or undoable to look at them in isolation because its together only they work to make a great match, but if you had to say one is the most important which would it be? Can you preferance one? and is there something else totally missed? Ultimately what is the thing that makes the best match?