This is a discussion on AIG to end sponsorship of United within the European Sports forums, part of the Sports Forums category; ...
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The troubled US insurer AIG will not be renewing its shirt sponsorship deal with Manchester United that expires in May 2010.
AIG agreed to pay £14m-a-year for four years for the shirt sponsorship and also has a longer £5m-a-year deal to run MU Finance.
It is currently restructuring itself, having received a $150bn (£109bn) bail-out from the US government.
It is not clear whether the MU Finance deal will continue.
AIG signed a six-and-a-half year deal at the beginning of 2008 to offer insurance, credit cards and mortgages using the MU Finance brand.
Manchester United said that it had already started talking to a select group of potential sponsors.
Its spokesman added that it was normal to begin the process this early because technical issues surrounding the manufacturing of shirts meant that it has to know who will be its shirt sponsor for the 2010/2011 season by the autumn.
Last week in Macau, Manchester United chief executive David Gill said he would not be surprised if the AIG shirt sponsorship deal was not renewed.
AIG has already ended its sponsorship deal with the US Davis Cup tennis team.
This doesn't surprise me at all. It's been well documented the problems that they've had. Plus there's always going to be a line of companies’ queuing around the block to put its name on the famous red shirt, even during this financial crisis we seem to be experiencing.
I don't see why sponsorships keep pulling out on them, first Sharp, then Vodafone and now AIG?
It's nothing to do with United, it's just these companies are losing money, and need to tighten their belts. One easy way out is to stop sponsoring a football team.
AIG is accepting bailout money from the US government, while its executives take 200,000 dollar "stress relief" vacations, while their brand is on one of the more exclusive soccer shirts in the world. THey at least have to ACT a little bit poor...
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Well I left out AIG because I guessed it would be down to the credit crunch but I was making the point that Sharp and Vodafone pulled out before all of this.
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