The NFL needs to realize that most English people just don't care about American Football.
I mean don't they get enough money by selling crappy jerseys that will fade in less than one wash, seriously overrated ticket prices, and advertising from its partners?
And as Jayman said, the Super Bowl brings a whole lot of money & excitement to the city where its hosted. Cleveland could sure use a Super Bowl, I'll tell 'ya.
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The game would also have screen on TV live during the morning - midday I think due to time zones.
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You're right. If the game were to start in England at 8, the game would start here in the East at 3, then noon for the West. I think that'd be kind of lame to watch the Super Bowl so early in the day.