How is I quit fitting, where in this feud did anything remote to someone not giving up come into play? Thus far we have had a burnt dog, grow op trailer burn, several attempts at homicide, and a jealous brother. Sorry, I just dont see an I quit match fitting. The extreme rules fit, a street fight or ladder match would fit, a TLC would fit, hell even an inferno match would fit, but I Quit...yeah.
Anyhow, the build up has had too much space between the time Matt revealed himself to the point of the first match which was a let down. You'd think WWE would just end this now with a match that has a ladder in play, especially seeing as how the two are on different brands.