Inogenius

At the middle of the month I do my routine check with our financial partners to make sure our numbers are where they should be. It's part of my normal day during the middle of the month. It allows us to project our gross income (and net) at the end of the month, and allows us to shift our models depending on what the outlook looks like. Today was that day, and because of this I was able to speak with a number of people in the finance world. The CEO of one agency I was speaking too -- and before Durden jumps on my back, the agency has less than 25 employees -- said her opinion of the current market was that the finance sector lead us into this recession, but the finance world will lead us out. Now I don't entirely disagree. Companies like Bank of America, JP Morgan Chase, who are clearly the dominant leaders in the market right now, will be holding the flag as we march out of the recession. But are they going to be the cause of it? I don't believe so.

The current trend in the United States is to make ourselves CLEAN AND GREEN BABY! Because of this we've seen funding for numerous new projects, and businesses that promise to change the future. Many of these projects will never lift off the ground, some of them will hold true to their promise. Windmills, and Hydropower all sound like very solid investments, because they're scalable, and routinely produce a return. Things like sawgrass paper, or generating electricity out of our garbage sounds real hopeful, but is it a solid business plan? Really, I doubt it. What this gives us though is promise, and more importantly, a ridiculously over valued market.

Remember back in 1998, when new dot coms were flying off the shelves, and ridiculous ideas like PriceLine.Com were an every day occurrence? Or remember GotAJob.Com that had no income, but a helluva lot of marketing expenses? Yeah, I remember seeing commercials for that one time and time again as I sat around all day, looking for a job. That was an overvalued market -- one that crashed of course, but the we over came the crash, only to experience an additional crash in the over valued finance market. Yes, I did say it there, this isn't a long term solution, but what America needs to come out of this recession is a short term solution. The green industry, with as quick as it's growing, and as promising as it may be can create imaginary wealth, luring shy investors back into the market. Luckily for us, the green industry is expected to have 100 billion dollars worth of investments come into it, which may create over 2 million jobs.

That's the kind of money our economy needs to come out of it's floundering state. A long term solution is necessary to bring stability, but there's never going to be one. It is what makes the world fun.

I know this was a bloggy type post. I don't have a blog, so Monks has become that for me. Feel free to discuss the idea, or argue the semantics of the post. It's mostly my own theory, the numbers are correct, but the belief that green will lead us out came from me.

__________________