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Originally Posted by Disco Raheem So is incest. Point? |
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The
National Association for Stock Car Auto Racing (
NASCAR) is the largest sanctioning body of
motorsports in the
United States. The three largest racing series sanctioned by NASCAR are the
NEXTEL Cup Series, the
Busch Series and the
Craftsman Truck Series. It also oversees seven regional series and one local grassroots series. NASCAR sanctions over 1,500 races at over 100 tracks in 38 states,
Canada, and
Mexico.
Beginning as regional entertainment in the
Southeastern U.S., NASCAR has grown to become the second most popular professional spectator sport in terms of television ratings inside the U.S., ranking behind only the
National Football League. Internationally, NASCAR races are broadcast in over 150 countries. It holds 17 of the top 20 attended sporting events in the U.S.
1, and has 75 million fans who purchase over $2 billion in annual licensed product sales. These fans are considered the most brand-loyal in all of sports, and as a result,
Fortune 500 companies sponsor NASCAR more than any other sport
The current television contract was signed for eight years for FOX/FX and six years for NBC/TNT and is valued at $2.4 billion (US)
XM Radio currently holds the exclusive satellite radio broadcast rights for all NASCAR coverage through the end of the 2006 season. On
February 23,
2005, NASCAR awarded the satellite radio contract to XM Radio's primary competitor
Sirius Satellite Radio for exclusive satellite radio rights to the 2007 through 2011 racing seasons in exchange for $107 million dollars
Fan Demographics
Some bias comes from the belief that most NASCAR fans are
rednecks because of the sport's Southern heritage; this stereotype is largely inaccurate. According to NASCAR, about 10% of NASCAR fans are
African-American, which is a slightly smaller percentage of African-Americans than in the general population. This compares to the NFL, where African-American NFL fans represent about 11.7 percent of the total NFL base. The percentage of African-American NASCAR fans has grown by 86% since 1999. About 40% of fans are female. Almost half have attended college and about 25% have attained a college degree. About 36% of NASCAR fans make more than $50,000 a year. Finally, NASCAR fans are evenly distributed across the country. For example, 20% of NASCAR fans live in the Northeast U.S.; this is in line with the general population--20% of the U.S. population lives in the Northeast. While the largest base of NASCAR fans live in the Southern U.S., only 38% of the NASCAR fans live in the South. Again, this is in line with the general population--35% of the population lives in the South.