| Re: WWE Confirm PPV name Changes
A WWE executive (Peter Clifford) has confirmed why they changed the names:
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Basically he says the names were flat in terms of what they wanted them to project and wanted the names to better reflect ongoing storylines.
He also says that they are considering dropping some of the off-brand PPVs to help maximized PPV revenue. I am guessing this is because they realize it's hard to get people to pay $40 plus tax for a PPV every 3 weeks.
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