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Old 06-24-2009, 02:58 PM   #8 (permalink)
The Phantom
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Re: UFC officially announces split with Setanta Sports, new U.K. broadcaster partner

Quote:
I thought Bravo was already on Sky as well as Virgin, so are they just being greedy?
Although it is on Sky, Virgin Media actually own the channel. They just let Sky show the channel. (Just like Sky allows Virgin to show Sky1)

Quote:
Originally Posted by The Guardian

BSkyB has reportedly tabled a £160m bid to buy the rival pay-TV operator Virgin Media's seven digital TV channels – 60% more than any offer made by rival bidders including Channel 4 and the owner of Channel Five, RTL.

The Sky bid is at least £60m more than the highest offer put in by rivals, which also include Time Warner and NBC Universal, according to today's Financial Times.

The seven channels – Living, Living Two, Bravo, Bravo Two, Challenge, Challenge Jackpot and Virgin1 – have been priced by analysts at between £100m and £130m, reports the FT.

BSkyB's premium bid raises questions over the motivations of the satellite broadcaster, with one unnamed media consultant in the FT story speculating that the aim is to drive the price up for any rival bidder.
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